Advertising Budget


Advertising Budget

An estimation of a company's promotional expenditures over a period of time. An advertising budget is the money a company is willing to set aside to accomplish its marketing objectives. When creating the advertising budget, a company must weigh the trade-offs between spending one additional advertising dollar with the amount of revenue that dollar will bring in as revenue.

Companies can determine what level to set their advertising budget several different ways, each of which has its positives and negatives. A business can set its budget as a percentage of sales, at the same level as its competitors, as the amount required to meet a certain objective, as the entirety of its profits or as a function of the units of product it wants to sell among others.


Investment dictionary. . 2012.

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  • advertising budget — ➔ budget1 …   Financial and business terms

  • advertising budget — / ædvətaɪzɪŋ ˌbʌdʒɪt/ noun money planned for spending on advertising ● Our advertising budget has been increased …   Marketing dictionary in english

  • advertising budget — / ædvətaɪzɪŋ ˌbʌdʒɪt/ noun money planned for spending on advertising ● Our advertising budget has been increased …   Dictionary of banking and finance

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Advertising Appropriation — The portion of the total marketing budget that is allocated to advertising over a specific time period. The advertising appropriation policy for a company may be based on any one of a number of approaches. For example, spending an amount on… …   Investment dictionary

  • budget — an estimate of expenses and revenue required. Glossary of Business Terms A detailed pro forma schedule of financial activity, such as an advertising budget, a sales budget, or a capital budget. Bloomberg Financial Dictionary * * * Budget Bud‧get… …   Financial and business terms

  • Budget — A detailed schedule of financial activity, such as an advertising budget, a sales budget, or a capital budget. The New York Times Financial Glossary * * * Budget Bud‧get [ˈbʌdʒt] noun [countable] ECONOMICS an official statement that a government …   Financial and business terms

  • budget — 01. We can t buy any more equipment or we ll go over [budget]. 02. The school s [budget] for computer equipment is being increased by 25%. 03. I have a [budget] of $300 to buy a new camera with. 04. The company has a [budget] of one million… …   Grammatical examples in English

  • Advertising media selection — is the process of choosing the most cost effective media for advertising, to achieve the required coverage and number of exposures in a target audience. Contents 1 Performance 1.1 Frequency 1.2 Spread …   Wikipedia

  • budget — {{Roman}}I.{{/Roman}} noun ADJECTIVE ▪ fixed, limited, low, modest, shoestring, small, tight ▪ The film was was made on a shoestring budget …   Collocations dictionary